Google Ads across Search and Display for a telecom brand
A full Google Ads setup for Bravo Telecom: Search for people ready to buy, plus Display and Performance Max to build awareness and keep the brand in front of the right audience.
See the ads and the results
One mockup showing both sides: the Google ads people see in each format, and the dashboard I track. Built on fictional data, so the offers and numbers are samples.
- Switch between Search and Display
- Try the three search queries
- Change the chart metric
- Compare the cost per conversion by type
▲ Mockup of Bravo Telecom Google Ads with sample content.
Search campaigns
Offers shown to people searching for plans, fiber and recharges, with ad copy tested by intent.
Display ads
Image ads that build awareness and bring people back to the offer.
Performance Max
An automated campaign across Google that finds new customers wherever they are.
Tracking and optimisation
Conversions tracked end to end, with budgets moved weekly to the formats that cost least per customer.
The idea
Search catches people who already want a plan. The other formats make sure they know Bravo before they search, and remember it after.
What I built
The account structure, the Search keywords and ad copy, the image creatives, the Performance Max setup, the conversion tracking and the weekly optimisation.
Under the hood
Let's connect.
If you liked the work or want to talk about it, say hello on LinkedIn.
Hicham Benataiba
Digital Marketing Expert at Easy Medical Device | Growth Marketer & Full-Stack
Kenitra, Rabat-Salé-Kénitra, Morocco · Contact info
3,666 followers · 500+ connections