Hicham Benataiba
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Case study · Social media · Content

Social networks that create growth

CompanyAlasmarjob
RoleDigital marketing manager
TypeSocial media marketing
Year2021 - 2022

Social media for a recruitment company: an editorial calendar of useful content, employer-branding posts and event invitations that keep candidates and employers engaged.

See the Facebook page and the Instagram profile

The real Alasmarjob posts on a Facebook page and an Instagram profile. The follower and like counts are samples.

  • Switch between Facebook and Instagram
  • Like and comment on a post
  • Open a post on Instagram
  • Follow the page
facebook.com / alasmarjob
Alasmarjob

Alasmarjob

3d · public

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Top reasons for a positive candidate experience. One of many insights found in the 2021 Job Seeker Nation Survey.

thumb_upfavorite128 · 14 shares
Alasmarjob

Alasmarjob

1w · public

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Join us in Casablanca. Meet recruiters ready to hire you! Saturday 9th June, Campanile hotel. Claim your seat.

thumb_upfavorite342 · 51 shares
Alasmarjob

Alasmarjob

2w · public

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You're invited! Get hiring trends straight from 1200+ TA pros. Saturday 12th June at 10:00 AM. Register now at www.alasmarjob.com.

thumb_upfavorite215 · 33 shares
Alasmarjob

Alasmarjob

3w · public

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Happy New Year 2021! Thank you to every candidate and every company who trusted us this year.

thumb_upfavorite187 · 5 shares

▲ The posts are real. Follower, like and comment counts are sample content.

Editorial calendar

A planned calendar so the page publishes useful content every week.

Formats that work

Reels and carousels first, because they are the formats that perform.

Powerful hooks

Every post opens with a hook that grabs attention in the first second.

Testing and timing

Visuals, tones and calls to action tested, and posts published when the audience is most active.

The idea

A recruitment page earns attention by being useful: advice for candidates, insights for employers and invitations to meet.

What I built

The editorial calendar, the post designs, the copy and hooks, the event invitations and the testing of visuals, tones and calls to action.

Under the hood

Editorial calendarContent creationGraphic designReelsCarouselsA/B testing